Studio Blog + Social Media: What's Right For You? with Megan Desmarais

Over the next couple of weeks, we’ll dive into a hot topic for many teachers right now: blogging and social media for your studio. You’ll learn about the pros and cons of blogging and social media - how to decide what’s the right fit for you.

This week and next week feature guest blogger Megan Desmarais. Megan is an expert in the field of studio blogging and has kept a long-time blog for both students and other teachers at Very Piano. Megan’s blog is filled with high-quality content, and she shares with us from her wealth of experience.

If you’re teaching music lessons in the 21st century you need some sort of online presence; whether it’s a studio website, social media accounts, a blog, or all of the above.

 

People are so connected online these days that if you’re ignoring all of these forms of communication you’re hiding from nearly all of your current and future clients.

 

While blogging definitely has its place in many successful businesses, it’s not for everyone.

 

If you’re trying to decide whether a studio blog is right for you, keep reading.

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Why Photos Make or Break Your Website, pt. 2

Happy holiday season!

How has 2018 been for you and your studio? Have you achieved your goals for the year?

How has your studio website served you this year? Are you happy with the job it’s doing to keep your studio full and running smoothly?

If your website isn’t yet consistently helping you meet your studio goals, this is the perfect time to give it a big upgrade by taking new website photos. Holiday group classes, recitals, and all of the music that happens during this season provide rich photo opportunities.

So how can the photos on your website help you meet your studio goals?

I’m so glad you asked. Let’s take a look at how parents engage with your website.

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Why Photos Make or Break Your Website, pt. 1 + GIVEAWAY!

A studio website follows a simple formula if you break it down:

Images + written content + contact method = studio website.

But it’s not as simple as a formula, is it? Just having images, copy, and buttons that lead to a contact page do not equal a great website.

It is vital that these elements are crafted to work together to capture a parent’s imagination, tell the story of their child’s experience in your studio, and lead them to contact you.

This post will show you why the images you use on your studio website have a huge amount of power.

And, to help you get the very best studio photos for your website, we are excited to share a gift with you: our downloadable “Guide to Getting Stunning Website Photos.” This guide is a collection of our very best pro tips for getting photos that will make your website stand out.

So let’s dive in. Why do website photos matter so much to your success?

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Why I Love Squarespace for My Studio Website

What’s your studio website platform?

Wordpress?

Weebly?

My Music Staff?

These are common website platforms for music teachers, and there are benefits to each one.

When I built my first studio website in 2013, I chose Squarespace as my website platform.

Prior to that, I had attempted to start a website with Wordpress and eventually gave up in frustration. Like most teachers prior to 2013, I knew very little about website-building. I needed something that I could figure out with relatively little frustration.

My husband Jeremy (who is now the website designer for Studio Rocket Web Design) told me about Squarespace. He liked their business model, their values, and their goal to make the website-building process simple for everyone.

So I took my laptop to our local brewery for several afternoons. I spent a total of about 20 hours sipping half-pints of dark beer and building my first studio website on Squarespace.

When my studio website was done, I was proud of it. It wasn’t perfect, but it looked modern (for 2013!) and I received frequent compliments on it. And the process was almost fun!

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