10 Web Design Terms You Need to Know to Keep Your Website Relevant

Do you ever feel like people who talk knowledgeably about websites are speaking a different language?

Do you wish you understood more about your website and how to make sure it’s up to date?

In the next five minutes, you will learn ten web design and technology terms - and why they’re important for your website and your studio.

Here’s your web expert cheat sheet:

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Own a Large Studio? Make Your Website Simple + Powerful.

Do you own a mid-size or large studio?

Do you offer several different programs or employ other teachers?

If so, you have a lot of important information to share with parents on your website.

Bad news: a large studio website with a lot of information will easily overwhelm parents. Unsure of how to quickly find what they need, they will leave in search of a clearer, simpler option.

Good news: by putting a little time and effort into your website layout, you can make sure that everyone who visits your website knows exactly where to go - and how to get there quickly.

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A Superhero Website in 5 Steps

Do you have a studio website?

If so, picture your homepage.

How does it make you feel?

Are you proud of how it represents your studio? Is it helping you reach your goals? Does it consistently bring you new students?

Is your website your studio superhero?

Just a few years ago, your website was probably a fancy online business card. It let parents know that your studio existed in their town.

Website technology has come a long way since then. Now your website can easily be your most powerful tool for studio growth - and even has the potential to help you manage your studio.

If your website is not actively helping you reach your studio goals for the year, it’s time to invest some effort in improving it.

If that sounds a little overwhelming, don’t worry; we’re about to break it down into 5 simple, achievable steps.

Grab a cup of coffee, silence your phone, and get ready to amp up the power of your website.

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Why We Won't Build a Website For You (unless you're a music teacher)

When building Studio Rocket Web Design, we made the conscious decision that we would only work with music teachers.

Are you a cool local band? We wish you well - but we won’t build your website.

Are you an artist with a growing Etsy store? There’s a great web designer out there for you; it’s just not us.

Are you a creative family photographer? We aren’t the right fit for you.

Are you a music teacher with big goals to grow and manage your studio? Let’s talk!

Curious about why we refuse to work with anyone else? Here’s the scoop:

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Your Website: Business Card or Power Tool?

A few years ago, your website was likely a simple online presence that listed what you offered and how to contact you - a virtual business card.

Today, though, you can expect far more from your website.

It's a powerful tool for attracting new students, educating parents about music lessons, sharing your policies, connecting with new families, and showcasing the unique qualities of your studio.

Your website is also capable of helping you manage your studio with ease. You can offer tuition payment options, scheduling, enrollment, interactive calendars, and share parent resources.

In this blog post, you’ll see how a teacher in Southern California used a website reboot to prepare for huge studio growth by taking her website from business card to power tool.

You will learn how to use these same techniques to increase the power of you own website and make your job much easier.

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Meet Your New Administrative Assistant

Ever wish you could wave a magic wand and have an administrative assistant?

For those of us who have just begun the new teaching year, this is a season full of creating lesson plans, enrolling new students, collecting tuition, and educating families about studio policies.

Do you find these tasks to be time-consuming and energy-draining?

Particularly if you’re introducing new programs to your studio this year (group lessons, anyone?), it’s easy to feel overwhelmed with the administrative tasks that are necessary.

Meet your new administrative assistant: your studio website.

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Leila Viss + 88 Piano Keys

Are you are active in online piano teaching communities? If so, you probably know of Leila Viss.

Leila is known for helping teachers infuse their teaching with creativity. For example, she literally wrote the book on using the iPad in your piano studio. And Leila is a primary reason why piano students everywhere are hooked on bucket drumming.

Leila also heads the 88 Creative Keys Workshop in Denver each summer, along with Bradley Sowash, which is the most inspiring event I’ve ever attended as a teacher.

Leila wears many important hats in the field of piano pedagogy, including teacher, clinician, blogger, and consultant.

We were excited when Leila asked us to build a new website for her, and can't wait to share it with you.

Here’s what you’ll learn in this post:

→ How we created a clear path for Leila’s website

→ Why it’s vital that YOUR website has a clear path

→ How to build that clear path for your website visitors

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Want a Stunning Website? Use Photos.

What’s your favorite website?

Why is it your favorite?

Chances are very good that it’s visually stunning.

A great website is well-organized, easy to navigate, clear in communicating information, and has strong SEO. However, those aren’t enough to wow your audience.

The “wow” factor in your studio website begins with your photos.

In this post, you’ll see what that “wow” factor looks like in a Colorado teacher's website.

You’ll learn how to get great photos of your own, and you’ll learn how to use them to build a website that parents can’t forget.

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Group Teaching Tools I Can't Live Without: Part 2

Have you noticed that group piano teaching is a hot topic among piano teachers right now?

Many teachers are trying out group lessons or are moving their studios to a group lesson model.

Preparing for group lessons looks very different than preparing for private lessons, and it's important to have the right tools when you are getting ready to work with groups.

In today’s post, I’m departing from our usual topic of studio websites to share more of my favorite group teaching resources with you.

You'll also learn how I am able to invest in high-quality resources and tools for my studio.

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Group Teaching Tools I Can't Live Without: Part 1

Have you noticed that group piano teaching is taking the pedagogy world by storm?

Many teachers are beginning to introduce group piano programs to their studios, and group lessons are proving to be deeply rewarding for teachers, students, and families.

I’ve taught group piano for two years now, and in that time I’ve found some incredible resources that have helped me to be successful as a group teacher.

In today’s post (and another coming in a few days), I’m departing from our usual topic of studio websites to share my favorite group teaching resources with you.

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Want Your Website to Support Big Studio Growth?

Ever wondered what it would look like to transform your studio website?

If you’ve been reading the Studio Rocket Web Design blog, you’ve seen a number of tips on how to make your website great.

In this post, you will see how these these elements helped us build a website to support big growth for a music teacher in California.

Do you need a little inspiration to get started on your own website? You will find it right here.

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Is Your Website Standing Out?

We are here to help you make your website great.

Stand-out great.

Having a great website largely depends on the design you use. The photos, colors, and layout of your website create the first impression of your studio, so it’s important to have a strong, attractive design.

Because it’s summer and fall enrollment is right around the corner, this is the perfect time to get your website in tip-top shape.

Here are 5 easy things you can do to make your website design stand-out great.

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The Magic of Color on Your Website

Ever admired another music studio website - without really knowing what was great about it?

Have you ever been to a website that had a magnetic quality you couldn’t quite explain?

There are a number of key elements in a great website, and some are so subtle that you don’t really notice them. One of those elements is color.

In this post, you’ll see some fantastic examples of websites that are using the power of color to create a sense of welcome and personality.

You’ll earn how much color is enough - and how much is too much.

You’ll be inspired to take another look at how you use color on your website.

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Facebook vs. Website: What Do You Really Need? Part 2

Want to know where Facebook may be failing your studio? 

Last week we talked about the unique value that a studio Facebook page can offer your business.

Now let’s go the other way.

In this post, you’ll see three ways that your studio’s representation on Facebook is severely limited.

You’ll also learn how those limits do not apply to your website, making it a highly-effective, powerful tool for growing your studio.


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Facebook vs. Website: What Do You Really Need? Part 1

The world is on Facebook, right?

It’s how your studio families share photos of their child performing in your recital.

It’s how parents in local Facebook groups ask for recommendations for music teachers.

It’s how we, as music teachers, network with each other.

So is it really necessary to have a website, as well? Wouldn’t it be more effective (and a lot easier) to have an active Facebook page for your studio?

In this post (and the next), you’ll learn about the unique potential of your Facebook page and website in growing the kind of studio you want.

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Quick Tip: Is Your Font Driving Website Visitors Away?

Have you ever felt irritated when you’re trying to read a website and the font is too small?

Have you found yourself skimming over large blocks of text that seem to go on and on?

Have you noticed how certain fonts let you know right away that a website is extremely outdated?

Changing the font on your website is a super easy way to update your online presence and make parents engaged with your message.

This quick tip post will give you the why and how of updating your font in just a few minutes.

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