Worried About the Economy? Protect Your Studio by Doing These 4 Things.
Are you worried about the economy?
How did the last recession affect your studio?
The current rumors of another economic downturn instantly bring feelings of anxiety for many of us.
Here’s the bad news: the economy will take another hit - and then recover again - because that’s what economies do. And the internet isn’t doing much to calm our fears about it, either.
Here’s the good news: the internet will make it easier for you to attract a steady stream of students through the next economic downturn.
Through your studio website.
Here are 4 things you can do to get your studio ready to thrive through the next economic downturn:
1. Show what you really offer - and it’s not music lessons
One of the biggest mistakes music teachers make on their websites is focusing solely on the music.
A parent’s primary goal is not to give their child a musical childhood. A parent wants to help their child be confident, happy, and healthy. Music is actually quite low on the list of priorities a parent has for their child.
However, music has incredible power to give children confidence and happiness. Music helps to strengthen a child’s self-esteem, creativity, brain function, and mental health - and that’s just the beginning.
So the very best thing you can do to convince a parent that music lessons are a worthwhile investment - even in a recession - is to show them what music REALLY gives their child.
Focus on the experience a child will have in your studio - and how it will help them to be a happier, more confident person - and you’ll be speaking the language of a caring parent.
2. Hone in - with laser focus - on your strengths
This is the time to get very, very clear on what you offer as a teacher.
Do you have magical teaching powers with preschoolers? Do you love to help teens play jazz piano? Are your group piano lessons totally unique in your city?
One of the best things you can do to increase your studio’s value is to narrow your focus.
When a parent (or potential adult student) arrives at your website, they should immediately see what sets you apart from everyone else in your geographical area.
Use photos and clear language (less is more) to give parents a clear picture of the unique experience their child will have in your studio.
The more specific you get, the more you will be seen as an expert in that area - and the more parents will seek you out for that focus.
And other teachers who don’t offer that particular program are often happy to refer students to you for something that is not part of their studio.
You win both ways.
3. Get to know your SEO
Really. Get to know it.
Know where your keywords are located on your website, where to find your meta tags and meta description, and where you stand in Google search results for your area.
SEO can seem mystifying and overwhelming, but it doesn’t need to be. There are very simple things you can do to improve your SEO and be sure that local families are seeing your studio online.
If you’re at all worried about what a potential economic downturn might do to your studio enrollment, it’s time to invest your time and energy in learning about your website’s SEO.
There are a lot of SEO resources out there, just a quick Google search away. If you want to learn more about SEO in 5 minutes - as it directly relates to your music studio website - this blog post will help get you started.
4. Connect with families - and stay connected
This one’s not directly about your website; it’s about how you stay connected with your studio families online.
Social media is here to stay and it’s becoming more a part of our daily lives, not less. Families regularly share snapshots of their activities with each other, their extended family, and their community through social media.
One of my studio families posts photos of their kids in their piano groups nearly every week on Instagram. They tag me in the posts, and they always say something appreciative of piano lessons and of my studio.
That family’s entire social media circle has no doubt about who that family would recommend for piano lessons.
If you aren’t already putting consistent effort into staying connected with your studio families through social media, this is the time to choose the best form of social media connection for your style and become consistent in using it.
Does it matter which social media platform you choose?
Not really. It’s more a matter of what you see yourself being consistent in using.
If you’d like some help figuring out the best social media (or blog) option for you, Megan Desmarais has written an excellent article on finding the best fit for your style.
If you’d like to see how some of the biggest names in piano teaching use social media in their studios, here’s a great post to steal ideas from.
And, if you’d like a few more tips on getting your website ready to handle anything, here’s how to have a superhero website.
Have you worried about the economy?
What’s your biggest fear?
What are you planning to do to keep your studio strong?
I’d love to hear your thoughts!