Why Photos Make or Break Your Website, pt. 2
Happy holiday season!
How has 2018 been for you and your studio? Have you achieved your goals for the year?
How has your studio website served you this year? Are you happy with the job it’s doing to keep your studio full and running smoothly?
If your website isn’t yet consistently helping you meet your studio goals, this is the perfect time to give it a big upgrade by taking new website photos. Holiday group classes, recitals, and all of the music that happens during this season provide rich photo opportunities.
So how can the photos on your website help you meet your studio goals?
I’m so glad you asked. Let’s take a look at how parents engage with your website.
→ After you read this post, be sure to request your photo gift at the end of this post: our downloadable Guide to Getting Stunning Website Photos.
6 Reasons Why Great Studio Photos Are Essential to Your Website, part 2:
4. Photos evoke emotion - and engagement
The images on your website can be powerful enough to both tell a story AND evoke a parent’s emotion.
Parents want to give their child a happy, healthy childhood experience. They want their child to feel confident and secure, to explore their creativity, to have strong independent thinking skills, and to be able to express themselves in a way that feels safe.
Music lessons can give children every one of those things - as you and I already know.
When your website shows children who are smiling and laughing as they express themselves through music, it evokes feelings of confidence in parents that this will be a profoundly positive experience for their child.
You don’t have to tell parents that your students love playing music; they can see it for themselves.
5. Photos allow you to begin building trust
While it’s easy for us to hide on this side of the camera, it’s a great idea to occasionally be part of the photos on your website.
Allowing parents to see you engaging with your students, affirming their efforts and sharing in their excitement, you immediately begin to build trust.
Another great place to allow parents to begin to get to know and trust you is through your bio. A current headshot should appear with your bio, so they are able to put a face with your story.
Because most of us do work primarily with children, it’s vital that we take trust-building seriously. Allowing parents to see you before they meet you will help them to picture you teaching their child.
6. Great photos show what’s unique about YOUR studio
Chances are good that you’ve already visited the websites of a few other studios in your area, but go ahead and take another look. Visit the top 3 - 5 studios that come up in your search results for lessons in your city.
What you see is what parents are seeing.
What sets you apart from other studios?
Whether the experience another studio promises looks engaging and relevant or a bit uninteresting, here’s the important thing:
It’s not what you are offering.
What do you have to offer families in your town that no other studio is offering? Is it the Simply Music program? Group piano lessons? Your tech-savvy music lab or your adult singing club?
That’s what your website photos need to show.
When a parent arrives at your website, they need to see the experience in your studio that will change their (or their child’s) life.
That’s the parent you’ll immediately connect with - and will hear from.
Want to know exactly how to get the very best photos for your website?
We’ve put together an easy, step-by-step guide to getting fantastic studio photos for your website. It will help you tell a powerful story through your website photos, and it’s absolutely free.