Want to know what will drive a parent away from your studio website?
Too many words.
We are constantly confronted with words online, so our brains have adapted by skimming.
(Don’t think you skim online? Spend 2 minutes on your Facebook newsfeed.)
The words on your studio website need to be incredibly powerful. Your words have the ability to grab a parent’s attention, capture their imagination, and show them what’s unique about your studio.
It takes some persistence - a willingness to write, edit, and edit some more - but your copy is arguably the most powerful element of your website.
It’s worth the time to get your words right.