Posts tagged Studio Website
What You Should Know Before Working With a Web Designer

Wonder what it’s like to work with a web designer?

You can build a great studio website on your own - and maybe you already have.

Or maybe you’re thinking about taking your studio - and website - to the next level, and you’d like to delegate this big task to a pro.

Maybe your time has become more valuable since you first built your website, and you no longer have the space in your schedule to create the website you really want.

So what’s it like to hand this task over a web designer?

Here are the answers to all of your questions.

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Our Favorite Websites of Spring 2019

As a musician, how do you stay inspired?

As a teacher, how do you inspire your students?

As creatives, inspiration is vital to our drive to create, learn, teach, and grow.

When you think of working on your studio website, you probably look at other music studio websites for inspiration. And there are some great websites to draw inspiration from.

But one thing I’ve learned as the owner of a music studio: it’s imperative to my perspective that I also draw inspiration from beyond my own world.

So today’s blog post will show you some fantastic inspiration in the world of web design.

You’ll see websites from a wide range of industries and professions (although - confession - they all have something to do with the arts), and you’ll see how each one can inspire your work on your own studio website.

Enjoy, take notes, and steal the ideas you love!

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Your Studio Website in 2019: Update or Start Over?

What year did you build your first studio website?

Did you build it yourself? Did a family member or friend build it for you? Did you hire a web designer?

I built my first website on Squarespace in 2013.

It was both overwhelming and thrilling. I felt a tremendous sense of accomplishment when it was finished, and received frequent compliments on how modern and professional it looked.

I wish I’d taken a screenshot of that website; you would think it was anything but “modern” now. Ironically, while our 4-year old kitchen remodel still looks on-trend; my 6-year old website design would look ridiculously dated.

That’s because website technology and online design trends, in particular, change at lightning speed now.

It’s important that your website is connecting with parents, and many of these parents are millenials.

Keeping your website relevant and relatable to parents in 2019 means updating the look - and performance - of your website regularly.

But how do you know when to update your website and when to start over with a new website?

Here are 3 quick ways to know when it’s time to start over with a new website:

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Studio Blog + Social Media: What's Right For You? with Megan Desmarais

Over the next couple of weeks, we’ll dive into a hot topic for many teachers right now: blogging and social media for your studio. You’ll learn about the pros and cons of blogging and social media - how to decide what’s the right fit for you.

This week and next week feature guest blogger Megan Desmarais. Megan is an expert in the field of studio blogging and has kept a long-time blog for both students and other teachers at Very Piano. Megan’s blog is filled with high-quality content, and she shares with us from her wealth of experience.

If you’re teaching music lessons in the 21st century you need some sort of online presence; whether it’s a studio website, social media accounts, a blog, or all of the above.

 

People are so connected online these days that if you’re ignoring all of these forms of communication you’re hiding from nearly all of your current and future clients.

 

While blogging definitely has its place in many successful businesses, it’s not for everyone.

 

If you’re trying to decide whether a studio blog is right for you, keep reading.

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Why Photos Make or Break Your Website, pt. 2

Happy holiday season!

How has 2018 been for you and your studio? Have you achieved your goals for the year?

How has your studio website served you this year? Are you happy with the job it’s doing to keep your studio full and running smoothly?

If your website isn’t yet consistently helping you meet your studio goals, this is the perfect time to give it a big upgrade by taking new website photos. Holiday group classes, recitals, and all of the music that happens during this season provide rich photo opportunities.

So how can the photos on your website help you meet your studio goals?

I’m so glad you asked. Let’s take a look at how parents engage with your website.

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Why Photos Make or Break Your Website, pt. 1 + GIVEAWAY!

A studio website follows a simple formula if you break it down:

Images + written content + contact method = studio website.

But it’s not as simple as a formula, is it? Just having images, copy, and buttons that lead to a contact page do not equal a great website.

It is vital that these elements are crafted to work together to capture a parent’s imagination, tell the story of their child’s experience in your studio, and lead them to contact you.

This post will show you why the images you use on your studio website have a huge amount of power.

And, to help you get the very best studio photos for your website, we are excited to share a gift with you: our downloadable “Guide to Getting Stunning Website Photos.” This guide is a collection of our very best pro tips for getting photos that will make your website stand out.

So let’s dive in. Why do website photos matter so much to your success?

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Why I Love Squarespace for My Studio Website

What’s your studio website platform?

Wordpress?

Weebly?

My Music Staff?

These are common website platforms for music teachers, and there are benefits to each one.

When I built my first studio website in 2013, I chose Squarespace as my website platform.

Prior to that, I had attempted to start a website with Wordpress and eventually gave up in frustration. Like most teachers prior to 2013, I knew very little about website-building. I needed something that I could figure out with relatively little frustration.

My husband Jeremy (who is now the website designer for Studio Rocket Web Design) told me about Squarespace. He liked their business model, their values, and their goal to make the website-building process simple for everyone.

So I took my laptop to our local brewery for several afternoons. I spent a total of about 20 hours sipping half-pints of dark beer and building my first studio website on Squarespace.

When my studio website was done, I was proud of it. It wasn’t perfect, but it looked modern (for 2013!) and I received frequent compliments on it. And the process was almost fun!

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Why We Won't Build a Website For You (unless you're a music teacher)

When building Studio Rocket Web Design, we made the conscious decision that we would only work with music teachers.

Are you a cool local band? We wish you well - but we won’t build your website.

Are you an artist with a growing Etsy store? There’s a great web designer out there for you; it’s just not us.

Are you a creative family photographer? We aren’t the right fit for you.

Are you a music teacher with big goals to grow and manage your studio? Let’s talk!

Curious about why we refuse to work with anyone else? Here’s the scoop:

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Your Website: Business Card or Power Tool?

A few years ago, your website was likely a simple online presence that listed what you offered and how to contact you - a virtual business card.

Today, though, you can expect far more from your website.

It's a powerful tool for attracting new students, educating parents about music lessons, sharing your policies, connecting with new families, and showcasing the unique qualities of your studio.

Your website is also capable of helping you manage your studio with ease. You can offer tuition payment options, scheduling, enrollment, interactive calendars, and share parent resources.

In this blog post, you’ll see how a teacher in Southern California used a website reboot to prepare for huge studio growth by taking her website from business card to power tool.

You will learn how to use these same techniques to increase the power of you own website and make your job much easier.

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Want a Stunning Website? Use Photos.

What’s your favorite website?

Why is it your favorite?

Chances are very good that it’s visually stunning.

A great website is well-organized, easy to navigate, clear in communicating information, and has strong SEO. However, those aren’t enough to wow your audience.

The “wow” factor in your studio website begins with your photos.

In this post, you’ll see what that “wow” factor looks like in a Colorado teacher's website.

You’ll learn how to get great photos of your own, and you’ll learn how to use them to build a website that parents can’t forget.

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Want Your Website to Support Big Studio Growth?

Ever wondered what it would look like to transform your studio website?

If you’ve been reading the Studio Rocket Web Design blog, you’ve seen a number of tips on how to make your website great.

In this post, you will see how these these elements helped us build a website to support big growth for a music teacher in California.

Do you need a little inspiration to get started on your own website? You will find it right here.

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Is Your Website Standing Out?

We are here to help you make your website great.

Stand-out great.

Having a great website largely depends on the design you use. The photos, colors, and layout of your website create the first impression of your studio, so it’s important to have a strong, attractive design.

Because it’s summer and fall enrollment is right around the corner, this is the perfect time to get your website in tip-top shape.

Here are 5 easy things you can do to make your website design stand-out great.

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The Magic of Color on Your Website

Ever admired another music studio website - without really knowing what was great about it?

Have you ever been to a website that had a magnetic quality you couldn’t quite explain?

There are a number of key elements in a great website, and some are so subtle that you don’t really notice them. One of those elements is color.

In this post, you’ll see some fantastic examples of websites that are using the power of color to create a sense of welcome and personality.

You’ll earn how much color is enough - and how much is too much.

You’ll be inspired to take another look at how you use color on your website.

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Facebook vs. Website: What Do You Really Need? Part 2

Want to know where Facebook may be failing your studio? 

Last week we talked about the unique value that a studio Facebook page can offer your business.

Now let’s go the other way.

In this post, you’ll see three ways that your studio’s representation on Facebook is severely limited.

You’ll also learn how those limits do not apply to your website, making it a highly-effective, powerful tool for growing your studio.


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Facebook vs. Website: What Do You Really Need? Part 1

The world is on Facebook, right?

It’s how your studio families share photos of their child performing in your recital.

It’s how parents in local Facebook groups ask for recommendations for music teachers.

It’s how we, as music teachers, network with each other.

So is it really necessary to have a website, as well? Wouldn’t it be more effective (and a lot easier) to have an active Facebook page for your studio?

In this post (and the next), you’ll learn about the unique potential of your Facebook page and website in growing the kind of studio you want.

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Quick Tip: Is Your Font Driving Website Visitors Away?

Have you ever felt irritated when you’re trying to read a website and the font is too small?

Have you found yourself skimming over large blocks of text that seem to go on and on?

Have you noticed how certain fonts let you know right away that a website is extremely outdated?

Changing the font on your website is a super easy way to update your online presence and make parents engaged with your message.

This quick tip post will give you the why and how of updating your font in just a few minutes.

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Want to Grow a Group Lesson Program? Use Your Website!

Do you offer group lessons in your studio?

Do you want to move to group lessons but are afraid of losing current students?

Are you worried about how to get new students to fill your group lesson program?

Group lessons are a huge trend in music studios right now, and for good reason. Many teachers find teaching in groups to be deeply rewarding for both themselves and their students.

However, making big changes in your studio can be nerve-wracking, as your studio families aren’t always as eager for group lessons as you are.

This post will show you how to use your website to help achieve your group lesson goals.

You’ll learn how to leverage your website to showcase your group lessons and attract new families to your studio. You’ll also learn how to use your website to demonstrate the enormous benefits of group lessons to your current families.

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Spring Clean Your Website in 10 Days: Part 2

When was the last time you cleaned up your website?

Styles and trends online change quickly. Your studio website can start to look a bit dated before you know it.

The good news: you can keep your website looking fresh and up-to-date without spending a ton of time.

Here’s what you’ll need:

→ Thirty minutes or so per day for 10 days (just 3-4 days per week)

→ A spring cleaning checklist with easy-to-follow instructions (this blog post!)

If you haven't started spring cleaning your website yet, you'll want to begin with Part 1 of this series.

Sit down, get comfortable. Turn on your favorite productivity soundtrack (this week I'm listening to the 80s pop songs that my middle school students are learning).

Ready to give your website a good spring cleaning?

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