Posts tagged Marketing
Worried About the Economy? Protect Your Studio by Doing These 4 Things.

Are you worried about the economy?

How did the last recession affect your studio?

The current rumors of another economic downturn instantly bring feelings of anxiety for many of us.

Here’s the bad news: the economy will take another hit - and then recover again - because that’s what economies do. And the internet isn’t doing much to calm our fears about it, either.

Here’s the good news: the internet will make it easier for you to attract a steady stream of students through the next economic downturn.

How?

Through your studio website.

Here are 4 things you can do to get your studio ready to thrive through the next economic downturn:

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Want a Stunning Website? Use Photos.

What’s your favorite website?

Why is it your favorite?

Chances are very good that it’s visually stunning.

A great website is well-organized, easy to navigate, clear in communicating information, and has strong SEO. However, those aren’t enough to wow your audience.

The “wow” factor in your studio website begins with your photos.

In this post, you’ll see what that “wow” factor looks like in a Colorado teacher's website.

You’ll learn how to get great photos of your own, and you’ll learn how to use them to build a website that parents can’t forget.

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Facebook vs. Website: What Do You Really Need? Part 2

Want to know where Facebook may be failing your studio? 

Last week we talked about the unique value that a studio Facebook page can offer your business.

Now let’s go the other way.

In this post, you’ll see three ways that your studio’s representation on Facebook is severely limited.

You’ll also learn how those limits do not apply to your website, making it a highly-effective, powerful tool for growing your studio.


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Facebook vs. Website: What Do You Really Need? Part 1

The world is on Facebook, right?

It’s how your studio families share photos of their child performing in your recital.

It’s how parents in local Facebook groups ask for recommendations for music teachers.

It’s how we, as music teachers, network with each other.

So is it really necessary to have a website, as well? Wouldn’t it be more effective (and a lot easier) to have an active Facebook page for your studio?

In this post (and the next), you’ll learn about the unique potential of your Facebook page and website in growing the kind of studio you want.

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