Spring Clean Your Website in 10 Days: Part 2
When was the last time you cleaned up your website?
Styles and trends online change quickly. Your studio website can start to look a bit dated before you know it.
The good news: you can keep your website looking fresh and up-to-date without spending a ton of time.
Here’s what you’ll need:
→ Thirty minutes or so per day for 10 days (just 3-4 days per week)
→ A spring cleaning checklist with easy-to-follow instructions (this blog post!)
If you haven't started spring cleaning your website yet, you'll want to begin with Part 1 of this series.
Sit down, get comfortable. Turn on your favorite productivity soundtrack (this week I'm listening to the 80s pop songs that my middle school students are learning).
Ready to give your website a good spring cleaning?
Day 4: Fine-Tune Your “About”
Whether you have a separate page for your “about” or introduce your studio’s unique qualities primarily on your homepage, this is one of the most important things to get right.
Your goal for your “about” should be one thing: to present, in a brief, engaging way, the thing that makes your studio unique.
Make sure you’re capturing the parent’s imagination by describing their child’s experience in your studio rather than offering, for example, a list of the developmental benefits of violin lessons.
What makes your studio unique may be the community you’ve built, your focus on sharing music through creative performance, your music game days, or something else entirely.
Make that the focal point of your “about.” That’s what will grab a parent’s attention and come to mind the next time their child asks for music lessons.
Day 5: Get Photos That Tell Your Story
Disclosure: this day’s assignment may take a little longer than a day.
Look at the photos on your website. How well do they represent your students’ experiences in your studio?
If your photos aren't showcasing your studio in a way that makes you proud, here’s your assignment for today: find and schedule someone to take new photos for you.
My favorite way to do this is to work with a studio parent who has a real camera and a good eye.
In fact, I found my current photographer parent by following her Instagram account. Her photos of her kids were so joyful and light-filled, I found myself smiling every time I saw them.
Find THAT parent. If you can’t, ask around until you find one. Barter, hire, do whatever it takes to get top-notch photos for your website.
I promise you: great photos are worth spending money on.
Here’s a blog post I wrote with more tips on getting great photos for your website.
Day 6: Your Bio + Headshot
Today’s spring cleaning task is all about you.
Before a parent contacts you, they will almost certainly want to “see” you first. They’ll want to get a sense of whether you seem trustworthy, professional, friendly, approachable.
I recently wrote a blog post all about writing a great bio, so go read that (if you haven’t already) and then do the following:
→ Make sure your bio is written in third person
→ Decide whether your bio is the right length. Ideally this is a paragraph or two - ideally no more - that engages your potential parent from the very first sentence.
→ Find the spark: does your bio represent you well? Does it show people that you’re a unique, skilled teacher? If you’re unsure, send it to a couple of friends and ask them.
Next, how does your headshot look? Is it time for a new one?
A headshot should look professional and friendly. The best headshot will have good lighting, your face will be clear, and you will be smiling.
And yes, it should be taken within the last several years.
You might be wondering: is a headshot really necessary?
We’ve discussed first impressions a few times already (your homepage, your photos), and this is a super important one.
A parent will expect to see you before meeting you.
Allowing parents to put a face to your name will help them feel like they know and trust you a bit - before you even hear from them.
How did your second week of website spring cleaning go? I hope you’re already feeling better about your website.
I’ll be back next week with the final part of the spring cleaning checklist.
Meantime, I’d love to hear from you.
What did this post inspire you to change on your website?
Did you accomplish everything you wanted to?
Thanks for reading! Please share this spring cleaning post with any teacher friends who might appreciate it.