Spring Clean Your Website in 10 Days: Part 1
When was the last time you updated your website?
Online styles and trends change quickly. Your studio website can start to look a bit dated before you know it.
The good news: you can keep your website looking fresh and up-to-date without spending a ton of time.
Here’s what you’ll need:
→ Thirty minutes or so per day for 10 days (just 3 or 4 days per week)
→ A spring cleaning checklist with easy-to-follow instructions (this blog post!)
Sit down, get comfortable. Turn on your favorite productivity soundtrack (Haydn symphonies are my favorite for this).
Ready to give your website a good spring cleaning?
Day 1: Assess Your Flow
Before you head to your website, try to get into the headspace of a parent who wants to find music lessons for their child. Decide how old your imaginary child is and why you are interested in music lessons.
Now type in your web address.
Once your website loads, take a look around.
If you don’t know anything about music lessons, what would you do first? Would you scroll all the way through the home page? Click on the “About” page? Hunt for the preschool program?
Are you easily finding the information you want?
Does it make sense to you, as a parent who doesn’t know anything about music lessons?
Are pages, contact buttons, and information located where you’d expect to find them?
Take notes as you travel through your website.
Today is all about making sure your website flows well.
While you can get a bit creative with the layout of your website, you want for the flow of your website to feel predictable and friendly.
A few things to keep in mind:
The homepage is your front door. It’s a great place to welcome parents and show them just a glimpse of what it’s like to be in your studio.
After that, you probably want to guide parents to either read more about your studio (on an “About” page or someplace similar) or to click on pages that describe specific programs.
Once a parent has a general idea about what you offer, they will probably have some questions. An FAQ page or a place that goes into more detail is a great place to answer those questions.
Next, they will probably want to learn about you. Make sure your bio page is easy to find.
Finally, the contact page should wrap up the parent’s experience.
Take some time to move your pages around, consolidate information, perhaps change the navigation bar to make things more clear.
This isn’t the time to get in and make major changes to your content; that’s coming soon. Today is about getting the flow of your website to feel just right.
Day 2: Choose 3 Things to Improve on Your Homepage
As I mentioned above, your homepage is your website’s front door. It’s where every parent who visits your site will form their first impression of your studio.
No pressure, right?
You could probably spend endless time tweaking your homepage (I’m always fiddling around with mine), but today it’s about spring cleaning. We want to improve your website quickly without doing a complete overhaul.
So look at your homepage and ask, “How does this make my studio look?”
Next, ask, “What are five things I could change to improve my homepage?”
Choose the three things in that list that you think would make the biggest difference. You can come back to the others down the road.
Not sure what to prioritize? Here are a few elements of a great homepage:
→ Large, colorful photos of students playing music in your studio
→ A clear statement that describes what’s unique about your studio
→ Large, updated font that’s easy to read
→ A clean layout that’s not crowded by long blocks of text
→ A bright, simple color scheme
→ A clear navigation bar that makes it easy for parents to find the information they need
→ A quick, easy way to contact you
Day 3: Delete Pages That Aren’t Necessary
There can be too many pages on your website.
It's easy to feel like you have to share every piece of information about your studio. It can also feel like having a lot of pages lends a sense of legitimacy to your website.
What we may not realize is that this actually works against us.
Parents are busy. That’s a fact. And we all have extremely short online attention spans.
If a parent arrives at your website and feels confused about where to go for the information they need, it may feel easier to just go elsewhere.
Or if a parent clicks on a page that looks like it contains important information, only to find that it’s empty, it makes that studio look more unprofessional than if the page just didn’t exist.
Take a good look at your pages: is each one serving a specific, valuable function? If you have a drop-down menu, is it necessary?
If you have both an FAQ page and a policies page, it might be wise to include three extra questions in the FAQ page and delete the policies page.
Make it as easy as possible to click through your website and get a sense of your studio style - ideally in just a few pages.
How's your website spring cleaning going? I hope you’re already feeling better about your website.
I’ll be back next week with the second part of the spring cleaning checklist.
Meantime, I’d love to hear from you.
What did this post inspire you to change on your website?
Did you accomplish everything you wanted to?
Thanks for reading!