Quick Tip: 3 Things You MUST Do Before Launching Your Website
So you’ve invested many hours of your life building a beautiful new studio website that you are tremendously proud of.
Or perhaps you are in the middle of updating your website so that it reflects where your growing studio is headed.
Either way, there are 3 things you absolutely must do before launching your website. They will ensure that your website is ready to represent you well - and are quick to implement.
1. Add a Google Description
This one is essential. After all of the hard work you’ve put into building (or updating) your studio website, you want to make sure that Google can find it.
To add a Google description in Squarespace, go to:
Marketing → SEO → add Site Meta Description. Enter a description for your website.
Next, you can add individual page descriptions by clicking on the gear icon for each page and then selecting the SEO tab.
To add a Google description in WordPress, this article will step you through the process (and more!).
Is your website on Wix? You can find directions here.
2. Look at Your Phone
Make absolutely certain that your website is responsive. If your website is responsive, it means that your content will shrink or expand to fit your phone screen so that it’s easy to see.
Mobile responsiveness is no longer optional. It will hurt your website (and your studio growth) if parents visit your website on their phone and can’t read the text on your site.
Visit your website on your phone and pay attention to the font size, how easy it is to locate information, and how far you have to scroll to read everything.
It’s nearly impossible to make sure that your website is perfect on both a computer and on your phone, so you will likely have to compromise a bit on one or the other.
To decide which direction to compromise, watch your website traffic for a few weeks to see how the majority of families are visiting your site (phone or computer) and choose accordingly. You can always make slight adjustments down the road, once you’ve had more time to see how people are viewing your website.
In the meantime, be sure that your website offers as easy an experience as possible on both a mobile device and a computer.
3. Check Your Buttons
This one seems so obvious that you might think you can skip it. After all, who would ever launch their website without making sure that the buttons were correctly linked?
Occasionally, after tweaking a page name slightly, I will forget that I’ve already linked a button to that page. As I’m double-checking everything to be sure it’s ready, I’ll click a button and realize that it’s not linked to the correct spot.
If I can forget to check buttons and links, so can you. It’s absolutely worth five extra minutes of time to double (or triple) check that everything works.
Is your website secure? This is another essential step prior to launching a website in 2019. Here’s a quick read on how to do this.
I hope this quick checklist helps you look completely professional when you’re ready to launch your new website.
And I’d love to see it! Feel free to comment below with your domain; I’ll be sure to respond to you.