3 Quick SEO Tips to Help Parents Find You
Does the idea of working on your website’s SEO make you nervous?
Are you wondering what SEO even is?
Are you looking for some quick ways to improve the SEO of your studio website?
SEO is important to understand, because it helps you to control how easily parents find you. It’s a valuable tool in your marketing toolbox.
In this post, I’ll give you:
→ A quick rundown on SEO, and why it matters to your success
→ 3 quick, easy-to-use tips on improving your website’s SEO
So What’s SEO?
SEO stands for Search Engine Optimization. To put it simply, SEO is what connects your website to search engines like Google.
Why Does SEO Matter?
When you search for something online, it’s the search engine’s job to decide what makes the most sense to show you.
If you search for “best pizza,” a search engine determines what you most likely want to see. It sorts through the results and shows them to you according to what seems most relevant. Your results will likely include a bunch of nearby pizza places.
When a parent in your city searches for “piano lessons,” search engines show that parent everything relevant to piano lessons in your city.
Which brings us to the first quick tip for boosting your ranking in a search result:
1. Location, Location, Location
Notice that the parent above did not search for “piano lessons in Milwaukee.” They just typed “piano lessons,” and Google automatically showed them results for piano lessons in their city.
So how does a search engine know that your piano studio is local?
Because you tell it.
Here are two great ways to do this:
First, include your location when you’re writing text for your website.
“Twinkle Fingers: Des Moine’s premier group piano program”
“Read what happy Orlando parents say about our studio”
A quick note: Don’t overdo it. Mention your location several times throughout your website, but search engines don’t like it if you fill your website with your location.
Second, use your location in the back end of your website.
Two places you can do this:
Meta tags. This is where you use a few words to describe the content of each page on your website.
The meta description. This is where you use a sentence or two to describe your website, and is what people will see under your website name. For example:
Using your location in one or more of these places will help search engines to show your website to parents in your city.
2. Tag Your Photos
Remember my post from last week about using great photos to give your website more power?
Having photos on your website will help legitimize your website to Google, since Google prioritizes images over text.
To make sure you’re leveraging every ounce of power that your photos have, take an extra minute to label your photos in your website.
When you upload the photos to your website, you can see that they’re called something like “IMG_0123.jpg.” Once you’ve uploaded them, change that title to a couple of words that describe the picture. “kids-piano.jpg,” “music-teacher.jpg,” “preschool-music.jpg,” etc.
Google will be able to more easily recognize your photos and will use them in search results.
This will help to boost your website ranking.
3. Keep Your Language Relevant
Search engines pay attention to what your website actually says.
For example, let’s say you have three blocks of text that detail your background, education, and hard-earned credentials. Unfortunately, a search engine isn't likely see that as relevant to parents searching for “piano lessons."
Brief, engaging descriptions of your studio programs are much more likely to be seen as relevant.
By using short blocks of engaging text, you’re more likely to show up in search results. And of course, you’re also more likely to actually engage the parent once they’re on your website.
If you’d like to read more about this topic, you can find it in my recent post about using clear language to engage parents.
SEO doesn’t have to be scary or intimidating. Tackle one quick tip at a time, and you’ll start to see a difference in how easily local parents find you.
What are your feelings about SEO?
Have you tried anything to improve your rankings? What has it done for your results?
Do you have any questions for me about SEO?
I’d love to hear from you!