What year did you build your first studio website?
Did you build it yourself? Did a family member or friend build it for you? Did you hire a web designer?
I built my first website on Squarespace in 2013.
It was both overwhelming and thrilling. I felt a tremendous sense of accomplishment when it was finished, and received frequent compliments on how modern and professional it looked.
I wish I’d taken a screenshot of that website; you would think it was anything but “modern” now. Ironically, while our 4-year old kitchen remodel still looks on-trend; my 6-year old website design would look ridiculously dated.
That’s because website technology and online design trends, in particular, change at lightning speed now.
It’s important that your website is connecting with parents, and many of these parents are millenials.
Keeping your website relevant and relatable to parents in 2019 means updating the look - and performance - of your website regularly.
But how do you know when to update your website and when to start over with a new website?